August 29, 2021

Tribe and the power of authentic communication

By th4nortfa

Vern Oakley is an acclaimed filmmaker, educator and author of Leadership in Focus: Bringing Out Your Best On Camera. Vern founded Tribe Pictures in 1986, where he has directed films that have garnered over 500 international industry awards. His work has helped Fortune 500 companies launch new products and new businesses, and has raised billions of dollars in contributions for prestigious universities and other institutions.

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He attributes his success to a simple lesson he learned as an aspiring young actor and director, studying with Arthur Penn, the legendary director of Bonnie & Clyde and other films: there is no substitute for authentic moments of human connection.

Making connections
As a modern business leader, your ability to communicate effectively with your employees, customers, investors and other stakeholders is increasingly dependent on your on-screen presence and persona.

Employees are 75% more likely to watch a video than to read documents or emails. (Source: Forrester Research)
58% of corporate executives agree that “video communication has boosted senior leaderships’ ability to communicate with employees, improving trust”. (Source: Forbes Insights)
Videos get 1200% more shares than text and images combined. (Source: Brightcove)
In the process of becoming a more connected, screen-based economy, we have all become savvier consumers of video content. We can recognize when someone is putting on an act and when they are sharing their authentic selves. “All too often, I see business leaders trying to project an image that is not natural to them,” Vern says. “It’s like they are trying to put on the mask of a perfect CEO, rather than just be the smart, accomplished and imperfect person they actually are.”